LEADREX - ARTIFICIAL INTELLIGENCE
DESCRIPTION OF THE PLATFORM AND THE MAJOR COMPONENTS
Lead generation platform LeadRex is a complex self-training platform based on artificial intelligence which in the foreseeable future will be the first innovative product aimed at increasing the conversion of advertising campaigns and reducing operating costs.
The basis of the platform is artificial intelligence, which is necessary for the analysis and selection of the target audience. The user will be able to convert them to customers who are ready to purchase a product or service.
Anyone who does not have enough knowledge in the field of Internet marketing will be able to launch his advertising campaign and manage it centrally from the Client’s cabinet.
The platform is developed in accordance with the principles of scalability and decentralization, based on the Ethereum and Enecuum technologies.
Ethereum has all the necessary functionality that LeadRex project team may need to implement multi-functional smart contracts with complex logic.
Enecuum: https://enecuum.com/ can provide the required speed of recording information and storage in a convenient shape.
Each Blockchain will work separately. This is to ensure stability and platform self-sufficiency. Moreover, the data obtained will always be reliable and unchanged, and the operations performed will remain transparent.
The core of the platform integrates all the components necessary to launch and run campaigns, which can be used simultaneously or connected in case of need:
DISCLAIMER
The purpose of this white paper is to provide information about LeadRex (the platform of lead generation, the technologies used and the primary location of the tokens) for all potential project token holders. The following information is not a public offer or guidance to participate in the ICO procedure. This white paper does not constitute an offer to buy or sell securities and does not contain any legal, tax, investment or any other proposals for carrying out business activities.
LDX tokens are not classified as securities, as token holders do not receive rights for dividends from the total income of the company for a specified reporting period. Based on this approval, all transactions with the LDX token are not subject to restrictions in accordance with the law on securities of the jurisdiction to which the potential holder belongs.
The list of countries where LDX tokens are not offered or distributed and any business activities of the LDX campaign are not carried out: Singapore; Other countries and territories where the transaction with or against tokens are illegal or require a license. Estimates and provisions described in this document are purely forward-looking statements obtained in the process of sociological research and the study of public information. It is impossible to exclude risks and uncertainties which make actual results different significantly from the estimates and results expressed in the forward-looking statements.
This document in English is the main source of official information about the project. All information contained in the document in English will be translated into other languages. If a conflict or discrepancy occurs between the translations, English version shall prevail.
DEMAND RESEARCH
Over the past few years observed a significant increase in demand for attracting the target audience using online advertising. The total cost of Internet advertising is growing every year by 15-20% and has already exceeded the cost of TV marketing in 2017. Researchers predict an increase in spending on digital marketing, which will be almost $300 billion until 2020.
Today, Internet marketing has become the most powerful tool for promoting products and services. Likewise, this industry is one of the innovative, which uses creative technologies and the latest methods of implementation.
The process of buying goods has changed and now companies must match to the current realities, applying in the promotion of the product more and more advanced technologies and automation. Companies that do not want to lose customers are forced to start using new advertising tools, which will increase the reach of the target audience and get a higher ROI.
One of the main drivers of the growth of online advertising is the mobile advertising. Its share was about 54% of total online advertising in 2017. In this regard, there is an increased demand for chat bots from companies. Researches show us that foreign companies already use or plan to start using chat bots soon, and by 2020 the share of companies using chat bots will be more than 80%. Representatives of companies believe that using this technology will facilitate interaction with customers and will bring service to a new level.
LEAD GENERATION MARKET PROBLEMS
The problem of Lead Generation is relevant for almost any advertising campaign. Not every organization can afford to pay for services in a marketing or marketing agency, and without a professional approach, there is a big risk to spend your advertising budget and not get the expected result. We tried to identify the most important problems of lead generation market:
LACK OF TRANSPARENCY IN COST FORMATION.
Applying to a marketing agency, business owner does not always understand what services are included in the base price. It is not excluded that during the promotion of the product, the final cost of services can be increased.
HIGH COST OF CLIENT ATTRACTION.
Not every business owner will be able to describe the portrait of the target audience, in which the promoted product will be in demand. In the absence of a competent approach and the skills of conducting advertising campaigns, there is a big risk to spend the advertising budget and not achieve the desired result.
ABSENCE OF A UNIFIED MANAGEMENT MECHANISM.
Currently, there are many tools for advertising campaigns that work separately from each other. This complicates the management process, from start up to collection of information on conversion and received ROI.
DIFFICULTY IN REACHING THE TARGETED CLIENT.
Applying to inexperienced marketers, business owner may not get the desired result due to the specificity of the product or the complexity of choosing the target audience.
INCREASE IN OPERATING COSTS.
A large number of intermediaries between the targeted Client and business inevitably leads to an increase in operating costs. Due to the large number of intermediaries, business owners meet the difficulties in calculating the actual costs of attracting traffic and the targeted Client.
SPREAD OF FRAUD.
The lack of transparency between the business and the targeted Client stimulates an increase in fraud (falsified applications). This problem is especially important if the payment for the promotion of a product is based on the number of applications left or forms filled in on the site.
OUTDATED AND UNCOMFORTABLE INTERFACES.
User, who has no experience of work with the cabinet of any advertising campaign, spends a lot of time studying the interface and inconvenient teaching aids. Very often such services are created for specialists with experience in this field, loosing sight of users who have a great desire to manage their advertising themselves. In addition, the selected service may not have the necessary functionality (lack of integration modules, the complication in analyzing of information) due to weak and non-transparent analytics.
ABSENCE OF ACTUAL LEAD DATABASE.
Maintaining the current state of the lead database is a very difficult task due to the lack of a single point of entry for information and time for analyzing. The staff of marketers could do the same job, but after completion of the work that database can loose its actuality
LeadRex platform solves all the above problems and offers only innovative products that will help to achieve the desired results and bring your business income to a new level.
TARGET AUDIENCE OF LEADREX PLATFORM
LeadRex platform capabilities designed for audiences of varying degrees of involvement. Owners of small businesses with a specific product, heads of advertising departments in large corporations, private internet marketers and professional marketing agencies will be comfortable with our platform which helps to promote their new brand through contextual advertising.
A small business owner may not have enough budgets to attract a marketing agency. Since most businessmen are not qualified experts in internet marketing, it is necessary to obtain maximum results with minimum operating costs. Typically, this group of potential users of the LeadRex platform also doesn’t have a selling site and a description of its target audience. With help of many components and platform modules (see 5.1 Technological particularity of the platform) small business owner will be able to significantly reduce their costs and start an advertising campaign and flexible tariff plans will allow to save funds for unused features of the platform.
Penulis Artikel:yasminlee
ETH:0x440A667D654Aac7126D087EFa794C457844d43eA
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